Lead Insight

Role

Graphic Designer

Sector

Performance marketing

Period

March 1, 2024

to

October 31, 2025

Present

Producing high volumes of static and video ads for paid social, and scaling the best performers

At Lead Insight, a performance marketing agency, I designed a high volume of static and short-form video ads for paid social, and used A/B and multivariate testing to find and scale the best performers.

Static ads

Static ads across multiple verticals, informed by platform trends, competitor activity and audience engagement, and tested to scale the strongest performers.

Lead Insight Social Ads

Solar panel ad: 'Let the sun pay your bills', with a frowning and a smiling sun

Car finance ad: 'Is your vehicle on the refund list?' for the diesel emission scandal

Flight delay ad styled as a departure board: 'Flight delayed or cancelled?'

Housing disrepair ad for social tenants: 'Living with mould, leaks or damage?'

Solar panel ad: 'Good bye energy bills' with a pixel-art hand

Car finance ad: 'Reclaim car finance discretionary commissions' with a free refund checker

Flight delay ad: 'Is your flight on the refund list?' with stranded travellers

Lending ad: 'Your lender might owe you money back', with a large tick

Solar panel ad: 'No more high bills', with a crumpled energy bill

Car finance ad: 'Was your car finance mis-sold?' on a red hexagon

Flight claim ad: 'Is your flight on the refund list?' with cancelled, delayed and denied icons

Housing disrepair ad: 'What's wrong with your social house?' with repair categories

Short-form video

Short-form video ads animated in After Effects, using AI tools such as Runway, Firefly and ElevenLabs for characters, illustration and voiceover.

Still from a flight delay video ad: 'Flight delayed or cancelled?' above an orange and white passenger jet

Still from a PCP claims video ad: 'Bought a car on finance between 2010 and 2020?' with a red car silhouette

Still from an unaffordable lending video ad: an illustrated shark biting a credit card

Still from a flight delay video ad: an illustrated pilot in aviator sunglasses saying 'Sorry for the delay guys!'

Still from a PCP claims video ad: 'You could have been Overcharged!' with car and motorbike silhouettes

Still from a flight delay video ad: 'Is your flight on the refund list?' with icons for delayed, cancelled and denied flights

Still from a PCP claims video ad: the letters PCP drawn as roads with small cars

Still from a PCP claims video ad: a surprised driver with the speech bubble 'You could be owed money back!'

My work at Lead Insight

Lead Insight Social Ads

Static paid social ads for consumer claims campaigns.

Lead Insight paid social ad 1

PCP Claims Video Ad 1

Paid social video for a car finance (PCP) claims campaign.

Social media ad with a red car silhouette, headline 'Bought a car on finance between 2010 and 2020?', a yellow number-plate field and the line 'You could be entitled to £1000s in compensation'

PCP Claims Video Ad 2

Paid social video for a car finance (PCP) claims campaign.

Navy social media ad with car and motorbike silhouettes, headline 'You could have been Overcharged!' and a red 'Find Out Now' button

PCP Claims Video Ad 3

Paid social video for a car finance (PCP) claims campaign.

Social ad headed 'Was Your Car Finance Mis-Sold?', with the letters PCP drawn as roads with small cars, and a 'Free Check Now' sign.

PCP Claims Video Ad 4

Paid social video for a car finance (PCP) claims campaign.

Black-and-white photo of a surprised woman gripping a steering wheel on a bright blue background, with the headline 'Close Brothers Customer', a speech bubble reading 'You could be owed money back!' and a 'Find Out Now' button.

Flight Delay Claims Video Ad 1

Paid social video for a flight delay compensation campaign.

Flight Delay Claims Video Ad 2

Paid social video for a flight delay compensation campaign.

Illustrated airline pilot in mirrored aviator sunglasses in a cockpit, with the caption 'Sorry for the delay guys! Please feel free to claim compensation.'

Flight Delay Claims Video Ad 3

Paid social video for a flight delay compensation campaign.

Social ad asking 'Is your flight on the refund list?', with three aeroplane icons for delayed, cancelled and denied flights and a blue 'Check Now' button.

Flight Delay Claims Video Ad 4

Paid social video for a flight delay compensation campaign.

Unaffordable Lending Video Ad

Paid social video for an unaffordable lending claims campaign.

Illustrated shark biting a teal credit card, with the headline 'Been caught out by Aqua raising your limit?', the line 'You could be owed £1,000s in compensation!' and a 'Check your eligibility' button.

Other experience

Minuteman Press

Let's talk.

I'm available for in-house roles and freelance projects.