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Lead Insight

Lead Insight

Role

Graphic Designer

Sector

Performance marketing

Period

March 2024

to

October 2025

Producing high volumes of static and video ads for paid social, and scaling the best performers

Still from a flight delay claims video ad

Volume and performance

Lead Insight is a performance marketing agency. Campaigns across several verticals needed a constant flow of fresh creative, and every asset had to earn its place through results.

Test, learn, scale

I designed high volumes of static and short-form video assets for paid social and native campaigns, around 50 a week, and used multivariant and A/B testing to find and scale the stronger creatives. I monitored platform trends, competitor activity and audience engagement to inform creative direction, and designed logos and visuals for several trading names and landing-page templates.

Short-form video

Video ads for flight delay, PCP and unaffordable lending claims, designed for social feeds.

Still from a PCP claims video ad

Related Projects

PCP Claims Video Ad 2

Paid social video for a car finance (PCP) claims campaign, Lead Insight.

Navy social media ad with car and motorbike silhouettes, headline 'You could have been Overcharged!' and a red 'Find Out Now' button

PCP Claims Video Ad 1

Paid social video for a car finance (PCP) claims campaign, Lead Insight.

Social media ad with a red car silhouette, headline 'Bought a car on finance between 2010 and 2020?', a yellow number-plate field and the line 'You could be entitled to £1000s in compensation'

Lead Insight Social Ads

Static paid social ads for consumer claims campaigns, Lead Insight.

Lead Insight paid social ad 1

PCP Claims Video Ad 3

Paid social video for a car finance (PCP) claims campaign, Lead Insight.

Social ad headed 'Was Your Car Finance Mis-Sold?', with the letters PCP drawn as roads with small cars, and a 'Free Check Now' sign.

Flight Delay Claims Video Ad 2

Paid social video for a flight delay compensation campaign, Lead Insight.

Illustrated airline pilot in mirrored aviator sunglasses in a cockpit, with the caption 'Sorry for the delay guys! Please feel free to claim compensation.'

Flight Delay Claims Video Ad 3

Paid social video for a flight delay compensation campaign, Lead Insight.

Social ad asking 'Is your flight on the refund list?', with three aeroplane icons for delayed, cancelled and denied flights and a blue 'Check Now' button.

Flight Delay Claims Video Ad 4

Paid social video for a flight delay compensation campaign, Lead Insight.

Unaffordable Lending Video Ad

Paid social video for an unaffordable lending claims campaign, Lead Insight.

Illustrated shark biting a teal credit card, with the headline 'Been caught out by Aqua raising your limit?', the line 'You could be owed £1,000s in compensation!' and a 'Check your eligibility' button.

PCP Claims Video Ad 4

Paid social video for a car finance (PCP) claims campaign, Lead Insight.

Black-and-white photo of a surprised woman gripping a steering wheel on a bright blue background, with the headline 'Close Brothers Customer', a speech bubble reading 'You could be owed money back!' and a 'Find Out Now' button.

Flight Delay Claims Video Ad 1

Paid social video for a flight delay compensation campaign, Lead Insight.