CultArch

A personal logo exercise for CultArch, an imagined magazine on architectural culture; the name joins 'cult' and 'arch'. I took a serif 'a', removed its bowl and stitched an outlined 'c' into the gap. At a glance the two read as one lowercase 'a', for architecture; look closer and the 'c' for culture appears, held up by the arch of the 'a'.