Unaffordable Lending Video Ad

Short-form video ad for an unaffordable lending claims campaign, produced at Lead Insight, for Facebook and Instagram.

I sketched the shark biting a credit card, generated the illustration with Adobe Firefly and placed the card design in Photoshop. The headline and call to action are animated in After Effects.

The layout became a template: swapping the card and the lender's name produced versions targeting other lenders.